First, have you created a Webmaster Tools Account, a Google Analytics Account and a Google AdWords account? If not, do that, start there because they have a tool that will tell us exactly what people are looking for using the google search.
Once these are created you are going to start collecting valuable information about the visitors to your site.
In Webmaster Tools we can see the following basic information on the Dashboard:
The next image indicates this site is coming up in searched but that this site could perform better for "clickability"… this could be a simple tweak with page descriptions and metatitles.
Just as important as the "clickability" of the Meta Title and Meta Description, getting performance on critical keywords is a very important Search Engine Optimisation strategy to get higher ranking in search results which will ultimately mean more traffic to the site and hopefully a higher achievement in sales/clients.
When you click into Search Queries, you get a breakdown of the critical keywords that your traffic is coming from. You can also see how many impressions you are getting for those keywords, meaning how many times your website is displayed in search results, how many clicks and what the average position is for those clicks. Hone in on the particular keywords that you want to perform well for. Modify those Meta Titles and Meta Descrptions…
Let’s start with that… what is a Meta Title and what is a Meta Description. Go to google, search for something. In the results you see the title as a link in blue. This is the top link for the listing. This is the meta title. The words that follow below that are the meta description. Some search engines take the meta description from the words in your content – often the first or they can also be taken from the meta description you provide. As a best practise, I try to create a meta title and meta description and include meta keywords for all my articles.
The metatitles and descriptions can be modified in the admin control panel of your website. Once logged in, go to the MENUS tab – then access MAIN MENU (or the menu where the link is generated from) – then enter each of the menu items and go to ADVANCED OPTIONS then scroll down to Page Display Options. Here you can add Browser Page Title which is the META TITLE. Then in Metadata Options you can add keywords and a description as it relates to each specific page/menu. For the category blog style options, the main landing page will have the metatitle/description but from there you need to go into each article and add metakeywords and descriptions for increased SEO opportunity. The metatitle in these cases will be the actual title of the article.
You have a couple options to pick the keywords for your Meta Title and Meta Descriptions.
|Keyword||Avg. monthly searches||Competition|
|how to make a website||4400||0.98|
|free website templates||2900||0.96|
|how to create a website||2400||0.98|
|make your own website||1900||0.98|
|create a website||1600||0.98|
|make a website||1600||0.98|
|free website builder||1600||0.98|
|create your own website||1000||0.99|
|free website hosting||1000||0.97|
|how to build a website||880||0.97|
|creating a website||880||0.98|
|free website maker||880||0.98|
|web page design||880||0.98|
|build your own website||590||0.98|
|make a free website||590||0.98|
|web design software||590||0.99|
|best website design||590||0.95|
|free website creator||480||0.96|
|ecommerce website design||480||0.99|
|website design adelaide||480||0.96|
|build a website||480||0.98|
|create a website free||480||0.98|
|create a free website||480||0.99|
|web design company||480||0.91|
|cheap website design||390||0.98|
|website design software||390||1|
|making a website||390||0.98|
|how to design a website||390||0.98|
|cheap web design||390||0.97|
|e commerce website||390||0.99|
|best free website builder||390||0.91|
|website builder free||390||0.97|
|web design australia||320||0.93|
|ecommerce web design||320||0.97|
|building a website||320||0.98|
|make a website for free||320||0.98|
|free website design||260||0.97|
|small business web design||260||0.97|
|online website builder||260||1|
|create free website||260||0.98|
|small business website design||210||1|
|web site design||210||0.97|
|design your own website||210||0.98|
|website design packages||170||0.99|
|design a website||170||1|
|designing a website||170||0.96|
|affordable web design||170||0.96|
|website design company||140||0.96|
|web design packages||140||1|
|affordable website design||110||0.89|
|website development costs||110||0.99|
|professional website design||110||0.99|
|web design services||110||0.94|
|custom web design||110||0.91|
|business website design||90||0.99|
|website creator free||90||0.98|
|professional web design||90||0.92|
|custom website design||70||1|
|intuit website creator||50||0.84|
|website development software||50||0.98|
|website design services||50||1|
|website design companies||50||0.99|
|website design and development||40||1|
|mobile website development||40||0.96|
|ecommerce website development||30||0.94|
|web site development||30||0.88|
|website development company||20||0.96|
|website development services||10||0.97|
|custom website development||10||0.84|
|website development companies||10||0.86|
Note that this list has some great ideas for meta titles, meta descriptions and ideas for new content for the site.
From here you want to plan each page to include specific keywords in the Meta Title and in the MetaDescription and keywords that can be entered on each page. IMPORTANT – do not overload the page with many different keywords or phrases. Use this tool to determine NEW CONTENT that should be created for the page. Here you can write a blog about the areas of interest for visitors to create pages that have information relevant to what people are looking for. As you create the meta titles for each page and do this keyword analysis you can identify these pages and set up a task for yourself to write articles regarding these "Keyword Topics" and the result will be better SEO performance and loads more visitors based on the information you are providing on your site.
This is something that we can do for you in an ongoing capacity if performing well organically is important to you and if you find you don’t have time to get into the science of it.
After the page titles are created the next step is to start link building. There are several strategies here that can be employed. We talk about some of these link building strategies in our SEO help section online. If you need help with this please feel free to contact us for a free quote on strong link building strategies for your website. If you are tasking yourself with this, make it your objective to get at least 2 new inbound links per month to your site from relevant industry sites.