Search Engine Optimisation

The Field of Dreams analogy doesn’t work for websites.  For those of you who don’t know what I’m talking about, I am referring to the adage, “If you build it, they will come.”  With websites, nothing could be further from the truth.

Once you build a website you have to tell people about it.  You need to get sites to link in to it.  Simply building a website and putting it on the web isn’t enough unless you want to simply tell people about it directly and provide a link to it for them.

We will work with you to manage your Search Engine Optimisation in a positive way.  It should be noted that this is an ongoing effort.  Google and Bing are critical about who and what they put on the first page of their search results, it is important for them to try to put the best and most relevant results first… have I moved forward too fast here… let’s break this down.

Search Engine Optimisation is getting your website to be listed in the search results of Google or Bing or Yahoo or some other search engine.

You can instantly get listed in the search results if you are willing to pay per click.  All the big search engines make money from companies who are willing to pay for leads to their website.  With Search Engine Optimisation, we are working on your website with a specific mind to creating pages that the search engines will like and value and therefore put in the search index.

It should be noted that as a new website, you are not going to be on page 1 of the search results for a long time unless there is no other competition for that particular keyword. In that case if there is only 1 site in the world that has information specific to that and if you have told Google that you have that information, they will gladly index you for that page and you will be in top spot in the search results.

Organic Search Results vs Paid Search Results

It is really important to be clear here about the Organic Search Results vs the Paid Search Results.

Typically Google will list the first 3 results as Ads, they will often run right column results as Ads and they will usually finish each page with 3 Ads at the bottom.

In the screenshot provided to the right you can see the first 4 are Ads before we get to the organic search results which are in the Green Box.

In order to get listed in the index there are a number of things that need to be done.

We are here to help and offer ongoing support for your Search Engine Optimisation.  Give us a call.  Our Search Engine Optimisation packages include website content updates, website security updates and a huge range of additional services to get the best possible performance from your website.

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